Your Journey Thus Far
By understanding the journey you are taking as a Seasoned Change Catalyst, you will stay more focused and hopeful as you move through each phase of the process.
The Early Stages of Your business
When you first created your business, you may have signed up for workshops or followed your own intuition, or a mix of both. Perhaps a colleague shared some tips along the way. You did the best you could given what you knew.
Over time, you’ve developed your business by working with a variety of clients, deepening your skills and experience, and gaining more insights about your clients. You’ve experienced a certain level of success.
Then you experienced some ups and downs with your business. Although you have had a positive impact on the clients you’ve worked with over the years, you haven’t hit the level of success that you envisioned you would have by now.
Then, Something Shifted
You no longer feel the same way you once did about your work.
Your work feels flat and uninspiring. You feel unfulfilled.
Something is missing.
Something feels out of alignment.
Something is out of date.
You realize that you aren’t as financially successful as you want to be or need to be.
Your First Inclination Is to Work Harder
When you aren’t feeling good about your existing business, it’s easy to think you just need to push yourself to work harder. Try something new. Get on with it already. Push through the discomfort you feel. Amp up your efforts, get busy.
As you read the following lists of strategies recommended within the Mainstream Approach, take note of any items you’ve already tried or think you should put in place.
Start Anew
Tap into a new vision
Take you business in a new direction
Switch to a new ideal client
Refresh Your Services
Add a new offer, a new program, a new workshop, or a new retreat
Create a new framework or model to guide your work with clients
Choose one focus and let go of the rest of what you’ve created during the life of your business (which can be very difficult)
Develop your own original body of work
Experiment with different ways of working with clients
Update your pricing strategy
Improve How You Communicate Your Value
Develop a new marketing message
Create a new site
Design a new brand
Sign up for a photo shoot to refresh the look of your site
Figure out a better way for clients to flow into and through your business
Expand Your Reach
Turn up the volume on your marketing
Get more visibility with a new marketing campaign
Try better marketing strategies
Add more social media platforms
Increase your sales and enrollments
Look for a New Infusion of Energy
Partner with someone that energizes you
Join a Mastermind group to reach for much bigger goals
Take more professional training in hopes of receiving some new inspiration
Surround yourself with colleagues of a higher caliber
Do any of these ideas feel familiar?
How many of these strategies have you tried?
How many of these strategies do you think you “should” implement?
Tip: Don’t be alarmed if you haven’t gotten traction with any of the strategies you’ve been trying. You are definitely not alone in this frustrating cycle.
Even After Working Harder, You Still Aren’t Getting The Results You Want and Need
After trying a number of the strategies listed above and still not seeing many results, it may feel like you have been throwing spaghetti at the wall, hoping something will stick. The most difficult scenario occurs when it looks like the strategy should work from a logical standpoint, but then it doesn’t. At that point you are thrust back to the drawing board, once again!
When you don’t see much (or any) success, you begin to question yourself and your decisions. You want to make changes, generate more income, and work in ways that are a full expression of who you are now, but you have no energy or enthusiasm to follow through.
You wish you could do more, but you have no idea what to do to refresh and re-enliven your work with clients and your business.
Although you may feel compelled to FIX Your Business ASAP, you’ll struggle to gain momentum because — at this moment —- you lack the clarity and confidence you need to create the momentum you are striving to create.
If you are struggling with Your Business, you may Experience:
An inability to commit to your business 100%. When the foundation of your business is wobbly, it’s hard to commit to it, so you sit on the fence wondering when, where, and how you are going to make the leap to get your business started.
A cascading sense of self-doubt. When you’ve already invested so much time into your existing business, but you haven’t been as successful as you’ve wanted to be, you naturally begin to question yourself, your dreams, and your decisions.
A mix of ways you are hesitating or holding back — confusion, procrastination, perfection, overwhelm, indecisiveness — that erode your self-esteem, hope, and belief in yourself. These feelings are a natural part of the process of being a business owner. The key is learning how to work with them to find the wisdom they hold for our business.
What’s Going On?
In my experience, the ugh you are feeling is a sign that there’s a gap in how you are envisioning your business. Something is missing or out of alignment with who you are, how you want to live, and how you want to work.
Unfortunately, the training you receive about marketing strategies does not resolve any of the dynamics you are experiencing.
On the contrary, the Mainstream Strategies for developing your work and marketing your business often do more to reinforce what you already know isn’t working for you.
This feeling will not magically resolve itself!
Without the clarity you need to move forward, you will hesitate to make any new moves.
If this pattern has been going on for any length of time, you may begin to feel a bit frantic. You may be annoyed with yourself, frustrated that you can’t create a breakthrough even though you have invested so much time in finding new solutions. You may also be embarrassed that your years in business have led you here.
There are no fancy sure-fire Mainstream Strategies you can rely on to magically eliminate what you are feeling inside.
Putting in extra effort will not get you where you want to go.
Trying yet another Mainstream Strategy will not help either.
If you have a to-do list full of things you can’t bring yourself to do, you already know this at some level.
You don’t need to stay Anchored
in this swirl of emotions!
There Is Another Way!
Tap into my Organic Way to increase your clarity, boost your confidence, and jumpstart your momentum with a series of small, incremental tasks that verify you are on the right track. When you confirm your new work is just what your clients need to make progress in their own lives, it’s easier to gain traction.