If you are in the process of leaning into a new, emerging work, you are in a different place. Perhaps you are in the process of:
Adding a new program
Reconfiguring your offerings
Bringing a new level of your work forward
Starting a new venture
The evolving nature of your business means that you aren't yet clear about the core focus of your work or your offerings. (Don't be hard on yourself. This is a natural and necessary phase of stepping into new work.)
Though temporary, your current lack of clarity does make it difficult and frustrating to engage in the traditional business planning process.
How do you lay out your offers if you are still in the process of defining your emerging work?
How do you forecast your income if you aren’t confident about your offers or your pricing?
How do you design your marketing strategies if you don’t know what you are selling?
How do you plan out your sales strategies if you aren’t sure what you are selling, how your offers will be structured, or how you will price your work?
No wonder traditional planning feels so frustrating when we are nurturing the birth of new work.
A Twist to the Usual New Year's Business Planning Process
Since your business is evolving at the moment, your 2018 results won't be a particularly relevant place to start your planning.
Instead you need to create a different kind of springboard to give your new plans a stable foundation. One that gives you a detailed sense of where you are on your quest to bring your new work into the world.
When you see precisely where you are clear and where you aren’t clear, you'll have information you’ve likely not had before. With this knowledge about your emerging work, you can pinpoint where you need to focus to clarify and strengthen all the elements of your business foundation that have been soft or non-existent. This step is a must if you hope to flourish in your work and business in 2019.
Knowing the current state
of your vision and foundation will
show you exactly where to invest your
time, energy, and resources in 2019
to create a flourishing year
for you and your business.
Being clear about the direction of your work depends on a number of different facets of clarity. Knowing where you are clear, where you are fuzzy, and where you have gaps tells you where you are on your journey. With this nuanced understanding of your work, you will know where you are now and where to focus your next step.
I’ll walk you through a series of questions specifically designed to give you a realistic and detailed sense of the current foundation of your work and business. From there your next steps will come into focus.
I’ll guide you through a series of questions to help you discern where you stand with your emerging work right now. Your answers will help you discover:
What elements of your vision are solid? You know these aspects of your business reflect your truth without a shadow of doubt.
What’s feeling too fuzzy, vague, soft, or shaky? You hesitate or question your status in this area.
What’s non-existent? You realize that there’s a definite gap in this part of your vision.
Where you are confident about your vision
Where you feel shaky about your work
Where you have gaps in your business vision and foundation
When you understand the current status of your work and your business, you will:
Gain new insights about why you’ve struggled or hesitated to move your emerging work forward.
Identify where you need to focus your time and attention to fill in gaps in the foundations of your work and business.
Know the steps you need to take to create the strong, viable foundation for a flourishing business. THIS becomes the focus of your business plan for the immediate future.
Pinpoint the best ways to use your time, money, and energy to make progress with your new work and your business.
Gain the clarity, confidence, and commitment to envision your path forward with your business.
Having this information laid out in front of you in black and white provides a number of benefits:
You will gain new insights about why you’ve struggled or hesitated to move your emerging work forward.
You'll identify where you need to focus your time and attention to fill in gaps in the foundations of your work and business.
You'll know the steps you need to take to create the strong, viable foundation for a flourishing business. THIS becomes the focus of your business plan for the immediate future.
You'll be able to pinpoint the best ways to use your time, money, and energy to make progress with your new work and your business.
Later, when you've resolved the gaps and soft spots in your understanding of your emerging work, then you'll have the clarity, confidence, and commitment to envision your path forward with your business.
Taking the time to understand precisely where you are with your new work is a must if you hope to flourish as you bring your new work to the world in 2019.